When you're selling highly configurable HVAC equipment, it's easy to lead with the technical details. So why rename a cold-climate air source heat pump to something that sounds less precise, like Alpha Class? Why invest marketing budget into a short film shot on location with a full cast? Why ask an engineer like Stacey Stratton to step away from her work and get in front of a camera on social media?
AAON’s own Alyssa Rodriguez, Senior Marketing Manager of Shared Services, and Kennedy Salyers, Digital Content Producer, pull back the curtain on how AAON builds a brand that people actually connect with. In a technical industry, the secret isn't more specs. It's more humanity. Humor, real stories, and content that makes your audience see themselves in what you sell.
They get practical about building a digital strategy that jumps the fence to reach new audiences, gathering data that tells you what's actually working, and developing a content cadence you can stick to. Most importantly, they'll tell you why waiting for the perfect post is costing you. The best marketing isn't flawless. It's consistent, and it starts now.
If you've ever wanted to tell your brand story online but didn't know where to begin, this one's for you. Tune into our very inside episode of Inside AAON.
HIGHLIGHTS FROM THE EPISODE
1:32 — Skip Intro
1:50 — Strong Foundation
14:20 — Making HVAC Cool
18:40 — Where to Invest
26:00 — Platform Matters
30:14 — Why Should I Care?
ABOUT INSIDE AAON
Inside AAON brings you behind the scenes of premium HVAC manufacturing. Hear from engineers, innovators, and industry experts as they break down the technical details, sustainable solutions, and breakthrough thinking that set the standard in our industry.
JOIN THE CONVERSATION
Have ideas or topics you're interested in learning about? Don't hesitate to reach out to us at marketing@aaon.com. Access new episodes of Inside AAON on our website at www.aaon.com/news/tag/podcast or find us on your favorite podcast platforms.