In this episode of Inside AAON, co-hosts Jeremy Cavness, Executive Director of Marketing, and Whitney Tapp, Marketing Content Producer, sit down with Isaac Simpson, DMG Sales Director, to explore what separates good reps from great ones—and how the sales-marketing partnership fuels that success.
Simpson shares how AAON's best reps think beyond individual projects to identify emerging market opportunities, adapt to shifting customer needs, and leverage marketing resources that set them up to win. From understanding market trends to presenting a premium offering with confidence, this conversation reveals the mindset and tools that define excellence in AAON's sales network.
“The relationship is just part of the puzzle. If you’re not technically there for your customer, if you don’t understand how your product works, you’re not a resource. How many times are they going to call you and have you not know before they just stop calling?” — Isaac Simpson
HIGHLIGHTS FROM THE EPISODE
00:29 — Skip Intro
5:06 — What Makes a High-Performing Rep
11:48 — Emerging Market Trends
16:15— Why Flexibility Wins
22:08— Devil’s Advocate
28:24— Why Should We Care
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Inside AAON brings you behind the scenes of premium HVAC manufacturing. Hear from engineers, innovators, and industry experts as they break down the technical details, sustainable solutions, and breakthrough thinking that set the standard in our industry.
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Have ideas or topics you're interested in learning about? Don't hesitate to reach out to us at marketing@aaon.com. Access new episodes of Inside AAON on our website at www.aaon.com/news/tag/podcast or find us on your favorite podcast platforms.