AAON Brand Guidelines

About Us

Welcome

This is the AAON brand—a visual interpretation of who we are. The AAON logo and accompanying graphics are important expressions of our brand identity. Each element has been carefully designed and chosen to reflect our unique history, our current state, and our future.

The success of AAON’s visual communications relies on our ability and desire to promote our brand with pride and excellence. It’s important for each team member to recognize what makes our brand visuals unique and to consistently uphold the standards found within this guide.

The marketing department is here to support team members to be ambassadors for AAON’s brand and mission. Should branding questions arise, don’t hesitate to ask for assistance.

— AAON MARKETING TEAM MARKETING@AAON.COM

About Us

AAON is a leader in HVAC solutions for commercial and industrial indoor environments. Our industry-leading approach to designing and manufacturing highly configurable equipment to meet exact needs creates a premier ownership experience with greater efficiency, performance, and long-term value.
At AAON, we build highly configurable HVAC equipment that answers customer-specific needs in any commercial or industrial environment. We are committed to driving the industry forward for a cleaner and more sustainable future.
FOUNDED IN
1988
HEADQUARTERED IN
Tulsa, OK

Mission

AAON provides premier HVAC solutions that bring long-term value to customers and owners. By leading the HVAC industry in innovation, we create tomorrow’s solutions today.

Noble Cause

We lead the charge in advancing HVAC innovation our world depends on.

Values

Demonstrate great moral character

SHOW INTEGRITY AND HIGH ETHICAL STANDARDS

Give your very best

EXHIBIT A STRONG WORK ETHIC AND POSITIVE ATTITUDE

Empower team members

WORK WITH ONE ANOTHER TO BUILD HIGH PERFORMING TEAMS

Innovate and push boundaries

EXEMPLIFY OUR “WE CAN” SPIRIT

Promote a safe, respectful environment

HONOR OUR DIVERSITY WITH INCLUSION, APPRECIATION, AND ATTENTIVENESS

LOGO

Logo

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Logo clear space
aaon-blue-version-for-light-backgrounds
AAON blue version for light backgrounds
black-version-for-black-and-white-applications
Black version for black and white applications

LOGO USAGE DON’TS

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Do not alter color
do-not alter-opacity-or-make a-watermark
Do not alter opacity or make a watermark
do-not-distort
Do not distort
do-not-add-effects
Do not add effects
do-not-angle
Do not angle
do-not-crop
Do not crop
do-not-outline
Do not outline
do-not-change-font
Do not change font
dark-distracting-background
Do not use on a dark/distracting background

Colors

Colors

AAON BLUE
Pantone (spot printing) 300C
CMYK (4-color process) 100/62/7/0
RGB (digital and video) 0/92/185
HEX (digital) #005CB9
AAON BLACK
Pantone (spot printing) NEUTRAL BLACK C
CMYK (4-color process) 72/66/64/72
RGB (digital and video) 34/34/34
HEX (digital) #222222
AAON SKY
Pantone (spot printing) 297
CMYK (4-color process) 53/5/3/0
RGB (digital and video) 108/196/232
HEX (digital) #6CC4E8
WARM GREY
CMYK 0/1/3/3
RGB 248/245/241
HEX #F8F5F1
LIGHT GREY
CMYK 36/29/28/0
RGB 167/168/170
HEX #A7A8AA
MEDIUM GREY
CMYK 62/53/48/19
RGB 99/101/106
HEX #63656A
BASX RED
CMYK 23/100/98/18
RGB 165/30/35
HEX #A51E23
CONSTRUCTION ORANGE
CMYK 0/82/100/0
RGB 240/85/35
HEX #F05523
SAFETY YELLOW
CMYK 0/32/95/0
RGB 252/181/37
HEX #FCB525
MIDNIGHT BLUE
CMYK 100/92/31/31
RGB 21/41/91
HEX #1D295B
PLUM PURPLE
CMYK 71/100/20/7
RGB 105/40/117
HEX #692875
LAWN GREEN
CMYK 95/0/100/0
RGB 0/168/79
HEX #00A84F

Typography

Typography

DIN 2014
AaBbCcDdEeFfGg
HiJjKkLlMmNnOo
PpQqRrSsTtUuVv
WwXxYyZz

Innovation
Our World
Depends on

  • DIN 2014 Light

    Headlines

  • DIN 2014 Light

    Taglines

  • DIN 2014 DEMI
    SUBHEADS
  • DIN 2014 BOLD
    Bold callouts
  • DIN 2014 Light
    Body Copy

Photography

Photography

AAON photography is bold and dramatic. Unique angles draw the eye in and colors are saturated and high contrast. People are captured at work or confidently looking at the camera. Repeating patterns or technical details capture the beauty of the equipment.
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Photo Treatments

A subtle edge burn can be used as well or by itself to draw the eye in and add drama. Use a blue multiply over a black and white version of photos to add visual interest or to allow text to go on top of photo.
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3D Equipment Renderings

3D Equipment Renderings

AAON renderings are crisp and clean. They feature a white background and subtle shadow.
RN Series
SA Series
CF Series
RQ Series
H3 Series

Brand Samples

Brand Samples

AAON brand sample 1
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